So you’re thinking about updating your website and need some new photos of your business. When considering on-location photos for your business, it's crucial to approach the process with a clear plan to ensure that the final images align with your vision and marketing goals. A on-location photo shoot can include a variety of options such as the exterior of your commercial building, your product and your team in action just to name a few. Before you contact a professional photographer here are some considerations to keep in mind.
How many photos do you need?
Make a list of the number and types of photos you need. Creating a shot list not only helps in visualizing the project but also in communicating your expectations to the photographer. Here are some examples of some of the photos you need:
Exterior of building
Office interior
Product photos
Team photo
Head shots
Action photos
What is your timeline?
Setting a realistic timeline is essential. Decide when you would like to have the final images ready and plan ahead. Depending on the type of photos you need you may have to work around things like the weather, delivery of a certain product that you need photographed and when you want to finalize your new or updated website.
Planning Meeting
After you’ve contacted an experienced commercial photographer, it’s a good idea to set up a time to discuss your project. At this meeting, you should go through your shot list and discuss the details such as location, date and time of the shoot, and other considerations such as clothing considerations for anyone being photographed, and important contact people. Also make sure to discuss preparing your workplace for the photo session itself. You'll want to ensure it's clean and uncluttered, which will further enhance the quality of the images and allow for a more seamless process the day of the shoot.
What is your budget?
Be sure to discuss your budget with your photographer. It will help in setting clear expectations for both parties ensuring that the project is aligned with your financial parameters while still achieving the desired outcome. Quality professional photography is a worthwhile investment in your business's image and brand. While rates can vary widely, and sometimes be more than you initially expect, it's important to remember that the expertise, equipment, and vision of a seasoned commercial photographer can significantly elevate how your business is perceived by potential clients or customers.
Remember your website and marketing materials are usually what people will see first so you want to showcase the best. A strong, positive image will help build brand loyalty, attract new customers, and differentiate your company from its competitors which inevitably will lead to your businesses success!